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Crown Cleanse Shampoo

Crown Cleanse Shampoo

Prebiotic Scalp Shampoo
Rated 4.8 out of 5 stars
93 Reviews


Our gentle Crown Cleanse Shampoo is formulated with prebiotics (Defenscalp™) to help remove buildup, reduce itching, irritation and flakes while rebalancing your scalp's microbiome as well as scalp conditions associated with dandruff. 

Your scalp needs a strong skin barrier and a well-balanced skin microbiome to thrive. Our Crown Cleanse Shampoo formula instantly hydrates and cleanses the scalp’s surface so you, and your scalp’s microbiome, can live your best life.

Key Ingredients:

  • DEFENSCALP™:  a powerful rosebay extract that naturally regulates the malassezia fungi that leads to dandruff by reducing sebum production.
  • Panthenol (Vitamin B5): Strengthens hair against breakages, reduces hair loss, and boosts volume.
  • Hydrolyzed Wheat Protein: eliminates frizz and tangles while strengthening hair to make it shinier, healthier, fuller, and easier to style. 
  • Polquaternium-10: Improves hair texture by increasing body, suppleness, sheen, and texture



The Crown Cleanse Shampoo: Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Salicylic Acid, Epilobium Angustifolium Flower/Leaf/Stem Extract, Panthenol, Saccharide Isomerate, Hydrolyzed Wheat Protein, Polyquaternium-10, Menthol, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Parfum (Fragrance); (Cedrus Atlantica (Cedarwood) Bark Oil, Juniperus Virginiana (Eastern Red Cedar) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Pogostemon Cablin (Patchouli) Oil, Coffea Arabica (Coffee) Seed Oil, Mentha Spicata (Spearmint) Leaf/Stem Oil, Mentha Piperita (Peppermint) Leaf Oil, Cananga Odorata (Ylang Ylang) Flower Oil), Phenoxyethanol, Ethylhexylglycerin, Sodium Chloride, Citric Acid, Sodium Citrate, Disodium EDTA, Sodium Hydroxide, Sodium Acetate, Isopropyl Alcohol, Sodium Metabisulfite, Sodium Benzoate

How to use

• Put a generous amount into your palm and work into a lather.
• Get right into the roots and scrub away.
• Rinse, repeat and step out #glossy. For optimal results, follow up with our conditioning treatment, Head Doctor (coming soon).


• We offer complimentary standard shipping on all orders over £40.

• We offer Standard Shipping £5 (1-2 Business Days)
If you order before 12pm (GMT) on a weekday (Mon-Fri) your parcel will be dispatched to you on the same business day.

Return Policy

We’re pretty confident you’ll love Straand but if it doesn’t work out you can find our returns policy here
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What is a scalp microbiome?

Just as our gut has live bacteria — AKA ‘microbes’— so does our scalp. With its own unique ecosystem, the scalp is host to a range of microbes (from bacteria and fungi through to environmental toxins) that live on the scalp’s surface and feed on sebum (your hair’s natural oil). A balanced scalp microbiome is one where diverse bacteria work together as a team to strengthen the skin’s surface layer and create a habitat for follicles to thrive and roots to grow into healthy Straands.

How does Straand help my hair?

Treating the skin on your head as well as you treat the skin on your face, hair has a better chance at thriving by focusing on removing product build up, grime and balancing the biome. In tending to your hair through crown care, your scalp microbiome becomes a fertile ground for hair to thrive and grow, while renewing root hydration to give hair serious gloss.

How soon will I see results?

No two Straands of hair are the same, which means no two scalp microbiomes will balance out in the same way or at the same time. As a rule of thumb, we suggest adding scalp care into your beauty routine, stat! By massaging your scalp (from the scalp to roots and strands) with The Crown Cleanse, two to three times a week (completing a two-step rinse and repeat cycle), healthy hair and a balanced biome will be at your fingertips in no time.


DEFENSCALP™ is an anti-dandruff agent that works to rebalance your scalp microbiome without irritating you or your scalp. It’s speciality, is hydrating dry skin and strengthening the skin barrier, all while helping to soothe scalp concerns.


Reduces hair porosity while strengthening it from within resulting in healthier and shinier hair. Increases your hair’s ability to receive and retain moisture. Helps reduce breakage, eliminates frizz and tangles and makes your hair appear fuller. Leaves a protective film that protects against daily stresses. It holds anti-inflammatory properties, which help to soothe the scalp.

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Rated 4.8 out of 5 stars
Based on 93 reviews
Total 5 star reviews: 81 Total 4 star reviews: 7 Total 3 star reviews: 3 Total 2 star reviews: 1 Total 1 star reviews: 1
95%would recommend this product
93 reviews
  • JC
    Jem C.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    SO fresh!!! Hair is never dull, never dry, and certainly never flaky.

    TO. DIE. FOR. Literally ded and in a peppermint scented heaven where my hair is never dull, never dry, and certainly never flaky. No more cringe-dry shampoo days; my hair stays clean for a whole other day. Adore, love, never going back.

  • S
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    Game Changer - Drastically Helped My Skin

    I have super sensitive skin and recently started struggling with an irritated scalp, particularly my hairline. After 2/3 washes, my scalp has completely healed and feels healthy. I've also found the shampoo is so hydrating, nourishing and light I've managed to push out hair wash day - winning.

  • AB
    anna B.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago

    Seriously love Straand. Managed to get the bird poop out of my hair and it got rid of my dandruff.

  • I
    I recommend this product
    Rated 5 out of 5 stars
    9 minutes ago
    5 Stars

    Awesome 5stars

  • CE Profile picture for Carly E.facebook logo
    Carly E.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago

    I have struggled with flaky scalp and dry hair my whole life. I do colour my hair and am in my 40s and my hair is very thick. When I say I’ve tried everything I mean EVERYTHING TO CLEAR MY FLAKEY SCALP.

    I just went to my hairdresser after a month of using this product, and she actually couldn’t believe the condition of my scalp! She’s known me for 10 years and said without doubt it’s the best it’s ever been and don’t change a thing that you’re doing!

    I do notice I still get a slight itch when it’s nearly wash day, but my hair is softer, less breakage and best of all - almost flake free! This is an unpaid review I just want others to have a hair transformation like I have!!!

    SU Profile picture for STRAAND UK
    2 weeks ago

    Hi Carly,

    Thank you so much for your wonderful review! We're thrilled to hear about your positive experience with our product. It's fantastic that your hairdresser noticed such a big improvement in your scalp after using our product.

    We know how tough it can be to deal with a flaky scalp and dry hair, especially after trying everything. We're glad our product made a difference for you.

    We appreciate you mentioning the slight itch before wash day. Your feedback helps us improve our products.

    Thank you for sharing your story and encouraging others. We're happy to have you as a satisfied customer and are here to support your hair care journey.

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