Now available at Boots

Our science-backed scalp care range is now on the shelves at Boots, online and in stores nationwide.

Your scalp is skin. Treat it like it.

You have a routine for the skin on your face. The skin under your hair gets shampoo built for the hair instead. Flakes, itch and oil are what that skin does when it's out of balance.

  1. Dandruff is a skin problem, not a hair problem

    Flakes, itch and tender patches are irritated scalp skin. Treat the skin and the flakes ease.

  2. Harsh shampoos make it worse

    Stripping formulas kill the good bacteria with the bad, so the itch and oil come straight back.

  3. Prebiotics feed the good guys

    Our formulas nourish healthy microbes so your scalp rebalances itself.

Measured on real scalps over 28 days.

Defenscalp™ and Pentavitin® in every step

  • 97% said their scalp felt soothed and itch-free
  • 100% with dandruff saw less flaking
  • 100% reported a deeply moisturised scalp
  • 97% saw less oil through the roots

*28-day independent consumer perception study.

Meet the two doing the heavy lifting.

Most anti-dandruff formulas strip your scalp to kill the bad stuff. Ours feed the good bacteria so your scalp balances itself.

Defenscalp™

Microbiome balance

Supplements for your scalp. Balances its natural defence system with prebiotics.

  • Balances the scalp microbiome
  • Feeds the good bacteria
  • Reduces visible flaking for 96% of users

In The Crown Cleanse, Crown Boost, Crown Fix and Miracle Worker

Pentavitin®

72hr hydration

A plant-sugar complex that binds to skin and holds moisture for up to 72 hours. A hydrated scalp is a calm scalp.

  • Protects the scalp barrier
  • Soothes itching and irritation
  • Hydrates without weighing hair down

In The Crown Cleanse, Crown Boost, Crown Fix and Miracle Worker

A routine you'll actually keep.

  1. CleanseEvery wash

    Massage a little Crown Cleanse into the roots, lather and rinse.

  2. ConditionEvery wash

    Crown Boost through mid-lengths and ends. Leave for 3 minutes, then rinse.

  3. ScrubOnce a week

    Massage The Miracle Worker into a wet scalp. Rinse.

  4. TreatDaily

    A few drops of Crown Fix wherever it itches. No rinsing.

Healthy hair starts here.

Best Sellers
Flake Free
Anti-Itch

Rated 4.9 out of 5 by UK customers

Real scalps. Real relief.

  • Does what it says on the tin!

    I've spent a fortune on my irritated scalp but this stuff really works. It's soothing and light but after 1 or 2 uses my scalp isn't itchy. It rinses well and makes you feel refreshed. Lovely stuff!

    Kate L.Verified buyer

    Reviewed: Crown Cleanse Shampoo

  • So far so wonderful ✨

    I had an oily scalp with dandruff - aesthetic + discomfort problems immediately solved and the particularly sensitive areas of my scalp are well on the way to 100% after only a few washes 🙏🏻

    Georgina M.Verified buyer

    Reviewed: 3 Step Scalp Soothe

  • Healthy hair

    Bought for son’s hair as dandruff shampoo wasn’t helping his dry scalp. Used this daily for two weeks and already there’s no sign of dry scalp or flakes. Highly recommend

    shona w.Verified buyer

    Reviewed: Crown Cleanse Shampoo

Seen on real scalps.

Shared by the STRAAND community

The questions people ask first.

Where can I buy STRAAND in the UK?

At Boots, online at boots.com and in Boots stores nationwide.

I don't have dandruff. Is this for me?

Yes. Flakes are one symptom of an unbalanced scalp. Oily roots, itch and flat hair are the others.

How is this different from an anti-dandruff shampoo?

Those strip the scalp to kill yeast, so the problem returns when you stop. Prebiotics feed the good microbes instead, so your scalp holds its own balance.

Will it work on coloured, curly or fine hair?

All of them. Every formula is colour-safe, silicone-free and lightweight.

How long until I notice a difference?

Less itch and oil within the first few washes. Visible change at the parting from around six, with the full rebalance over 8 to 12 weeks.

Will it strip my colour?

No. Every formula is sulphate-free and colour-safe.